The Silver Lining is an impact-driven publication that values authenticity and synergy. They have embraced the power of native advertising to connect with their highly targeted audience through excellent content. Native advertising has come a long way since its inception in the 1940s, born in the print era of advertising, where the goal was to blend in with the look and feel of the publication it appeared in.
Today, it has evolved to include all kinds of paid content designed to match the form and function of the channel it appears on. Native advertising is an effective way to reach a larger audience through a publisher’s efforts. To be successful, native ads must fit within the site’s own content universe. High-quality content is essential for native advertising to perform well and that is what we do best.
We employ creatives like photographers, filmmakers, graphic designers, artist of many mediums, musicians, event coordinators, writers, stylist, lights, visuals, audio engineers, web designers, marketing, sales and more. The more ads you buy, the more you fuel the creative sector.
Combining the great content about great people doing great things in the world while creating native ads that are organic, authentic, and complementary to their audience’s needs. The Silver Lining carefully selects partners aligning with their values, ensuring the content is synergistic and impactful. By prioritizing authenticity and synergy, The Silver Lining creates a seamless experience for its audience, resulting in highly effective native advertising campaigns and stellar content.
The Silver Lining understands the importance of employment, value, and consistency of work to all people, especially creatives. The Silver Lining wants to make the most extraordinary films, short and long, impactful articles, stories, and photos from phenomenal people and pay them for their work. Just share good joy through media and products or things we enjoy.