In a vibrant fusion of style and sustainability, Fat Tire and Vans have teamed up to launch a limited edition summer capsule collection that embodies the spirit of living authentically. This collaboration, which marries Fat Tire’s refreshing beer with Vans’ iconic Checkerboard design, invites fans to step outside the ordinary.
For this collaboration with Vans, Fat Tire is donating proceeds from beer sold to benefit Sustainable Coastlines Hawaii, a grassroots non-profit dedicated to inspiring communities to care for our oceans and beaches.
The announcement reveals a unique partnership that places the Vans Checkerboard pattern “Off The Wall” onto the Fat Tire can. This exciting collection includes not only the custom Fat Tire-themed Vans Classic Slip-On Checkerboard shoes, but also a matching hat, socks, and a cooler—perfect for summer adventures. Fans can get their hands on this exclusive merchandise by preordering at DrinkFatTire.com.
“Like Fat Tire, Vans speaks to those who appreciate authentic, quality products and identify with our respective roots as originators,” said Fat Tire Brand Manager Taylor Boyd. “This collaboration celebrates those qualities, and we’re excited for beer lovers to see a fellow icon in the beer aisle this summer.”
Fat Tire Ale, launched by New Belgium Brewing in 1991, has become one of America’s favorite beers while championing sustainability as a certified B Corporation. In 2020, it made history as the first certified carbon-neutral beer, focusing on climate action and education through DrinkSustainably.com. Founded by social worker Kim Jordan, New Belgium promotes a people-first approach, ensuring fair compensation and benefits for its employees, and has expanded to Asheville, NC, and Daleville, VA, while acquiring Bell’s Brewery in 2021. Meanwhile, Vans, part of VF Corporation, is a global leader in skateboarding and action sports apparel and footwear, inspiring individuals to embrace their uniqueness through its “Off the Wall” ethos. Together, Fat Tire and Vans celebrate individuality with their summer collaboration, offering responsibly crafted beer and stylish merchandise.
To kick off the collaboration, Fat Tire and Vans are hosting launch events throughout the summer. The first event will take place in Denver, Colorado, on July 26 at Bannock Street Garage from 6 to 9 p.m. This free, public gathering will feature live music from legendary skateboarder and musician Ray Barbee, alongside appearances by Vans athletes. Attendees can enjoy live performances, custom merchandise, a DIY art station, and even a complimentary beer for anyone sporting Vans gear.
New York City will also host a celebration on August 19 at Nai, featuring a dinner at 6 p.m. followed by a performance by musician Annie Dirusso at 9 p.m. This event is ticketed, and tickets can be purchased through the designated link.
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