| The female-led and curated, environmentally forward, all-ages destination festival Pure Imagination has announced the fantastic line-up for its sophomore edition, set to take place on May 20, 2023. Situated in the 19th century historic, old-west town of Prescott, AZ, just an hour and a half away from both Phoenix and Flagstaff, this year’s intimate event boasts performances from 8x Grammy winner and reggae icon Ziggy Marley, the legendary Grammy-winning singer-songwriter and soon-to-be published memoirist Lucinda Williams and her band, recent 4x Grammy nominated Allison Russell, beloved Southern hip-hop group Nappy Roots, Grammy nominee Brandy Clark, alternative radio favorites Capital Cities, as well as Jared James Nichols, The Brummies, Johan Glidden, and Ponderosa Grove, the Grammy-nominated front woman of which, Candace Devine, founded Pure Imagination. Passes to the family-friendly event can be purchased HERE. The all-encompassing experience features an eclectic lineup as diverse and exciting as the landscape where it’s taking place. Located on Watson Lake Park, featuring the breathtaking setting and granite dells of Prescott National Forest – the traditional Yavapai land belonging to The Fort McDowell Yavapai Nation, The Yavapai-Apache Nation, and The Yavapai-Prescott Indian Tribe – the festival is just minutes away from historic Prescott, Arizona. The grounds offer festival-goers miles of hiking trails, on-site lawn games and frisbee golf, twenty food trucks, and kayaking. Prescott’s picturesque downtown is replete with old severe west vibes — in fact, The Palace, where the Earp Brothers and Doc Holliday used to get a drink, is still a favorite spot for tourists and locals alike. The all-encompassing experience features an eclectic lineup as diverse and exciting as the landscape where it’sit’s taking place. Located on Watson Lake Park, featuring the breathtaking setting and granite dells of Prescott National Forest – the traditional Yavapai land belonging to The Fort McDowell Yavapai Nation, The Yavapai-Apache Nation, and The Yavapai-Prescott Indian Tribe – the festival is just minutes away from historic Prescott, Arizona. The grounds offer festival-goers miles of hiking trails, on-site lawn games and frisbee golf, twenty food trucks, and kayaking. Prescott’sPrescott’s picturesque downtown is replete with old severe west vibes — in fact, The Palace, where the Earp Brothers and Doc Holliday used to get a drink, is still a favorite spot for tourists and locals alike. Pure Imagination 2023 Line-Up Ziggy Marley Lucinda Williams and her band Capital Cities Allison Russell Nappy Roots Brandy Clark Ponderosa Grove Jared James Nichols The Brummies Johan Glidden …and more to be announced. Pure Imagination saw its inaugural festival in 2022, where the stage was graced by folk rock band Dawes, hip hop icon Talib Kweli, three-time Grammy winner Fantastic Negrito, Nikki Lane, Rising Appalachia, Phantom Planet, Katie Pruitt, and more. This eclectic lineup brought over 5,000 music fans to the field to enjoy Prescott’sPrescott’s always perfect weather with a day packed with aerial artists, performance groups, jugglers, art cars, and plenty of festivities for everyone. Many of the same experiences are returning to the festival grounds this year. -“Art Ally” featuring live painters and projection art, art cars, interactive exhibits and installations -The Hopi Water Clan Dance Troupe -Play area, bubble joy, face painting, kids talent show, kiddie jam zone and more. Kids 7 and under are free! -Aerialists, stilt walkers, dance exhibitions and more! -Lounge spaces throughout the grounds -VIP camp experience packages by Noam -VIP lounge with installations by Buckey’s Casino -Catered snacks and food by El Gato Azul -Beauty bar by Desert Rose Retreat -Giant field games This company produces Pure Imagination Festival. Devine started the festival as part of a desire to see Prescott rise as an epicenter for arts, culture, and music in the Southwest. The town is surrounded by the Prescott National Forest, which offers 1.25 million acres of natural, rugged beauty and is a top destination for mountain biking, hiking, and bouldering. “Pure Imagination has been a dream of mine for a long time, and it was amazing to see everyone that came forward last year in support of music and the arts for this very treasured and unique experience. We have a spectacular lineup this year, and we can’t wait to astonish everyone with a day of magic and music tat holds a vibrant, loving community of people at the center of all of it,”” said Devine. |
The festival will donate a portion of its proceeds to: Flying Horse Foundation, an organization that is dedicated to supporting arts and music in multicultural spaces. Flying Horse Foundation is a registered 501(c)(3).
