New for the 2024-2025 winter season the Gordini Artist Series – a fusion of original style and purposeful design crafted for the playful and soulful MTN Crew. Jordan ties together the creativity of nature and provokes conversations around climate change. Gordini’s new Artists series combines functionality with a message of environmental stewardship and a call to protect our wild spaces.
“All of my work revolves around imagery that reflects our relationship with the natural world. Whether subtle or more obvious, my art is meant to spark conversations about climate change,” Jordan says. “It’s a significant step for me. I’ve always dreamed of having my work as part of an environmentally friendly clothing line. I’m excited for the audience that will see and wear my work, and I hope to do even more in the future.”
Gordini Fall 2024 Collection Features Artist Series and Nordic Gloves; Expanded Sock Offerings
Partnerships with Female Environmental Artists Highlight New Men’s and Women’s Mitts; Introduction of the Brand’s First Nordic-Specific Glove Designs
“We wanted to inspire our winter community. We believe in the power of art to create new perspectives, spark meaningful change, and build connections to place,” said Gordini Marketing Communications Manager Brett Wagenheim. “Working with Jordan Kendall Parks and Zoe Malee helps usbring a sense of joy to our snowy environments, as well as bring awareness to the fragility of its future. It was a pleasure to collaborate with these artists to bring passion, purpose and art to our product offerings.”
Jordan is process-driven, and approach their art in cycles, much like the seasons. After leaving the snowboard industry in 2010, they pursued their passion for art in college, setting the foundation for a creative career. With nearly a decade of experience in outdoor education within the nonprofit sector, they ultimately decided to focus on their art full-time, a leap they made two years ago. Their work is deeply connected to nature, drawing inspiration from the way people interact with changing environments.
“When creating this illustration, I was thinking of places heavily affected by climate change,” says Jordan. “I wanted people to not just connect with the imagery but to look deeper into it. The phrase “the future is in our hands” kept running through my head, and I even considered having that text on the glove itself.”
Their process began with a pencil sketch, followed by refining with ink and confirming the line work before moving it into Illustrator for clean-up. It was exciting to collaborate with the Gordini team, who tested how the design would emboss on leather and finalized the product.
“This project felt like working with friends. It was a true collaboration, and we were able to create something really cool together. I hope my work inspires people to connect with nature, whether that’s taking a walk in a park or visiting national parks,” says Jordan. “If that connection leads even a few people to care more about the environment and each other, then that means everything to me.”
Beyond their block printing and illustration, they’re passionate about experiential public art. They’re currently curating a project called Emergence: Art in a Free Surface, aiming to turn it into an annual collaboration with various artists. Their focus is on keeping their art practice both environmentally and physically sustainable, with the goal of continuing their creative work for life.
“Art is a unique form of language,” says Jordan. “We can use all types of advocacy to raise awareness about the state and future of our environment.”
When balancing aesthetics with functionality, they prioritize durability and gear repair, while expressing their creativity through clothing. The use of natural material in the glove perfectly complements their art, striking a balance between style and utility. For the design, they drew inspiration from the places that move them and where they might wear the glove. Each time it’s used, it protects yet reminds of the fragility of what lies beneath. Like the earth, which is in dire need of our protection.
Jordan says, “The future is in our hands.” I hope people take that message to heart and do what they can to care for the planet and each other.
Other New 2024-2025 Gordini Releases
Gordini’s First Nordic-Specific Gloves
Gordini’s new light, breathable Nordic gloves are designed for the demands of high-output skiing. The Glide Glove features a 4-way stretch BLUESIGN® approved softshell fabric with CLUTCH® synthetic palmand a moisture-wicking lining, stretch-knit cuff and easy-on pull tab. Crafted from the same materials as the Glide glove, the XC Split Mittpumps up the warmth with cozy PrimaLoft insulation and a unique split finger design. Both gloves are designed to keep the back of the hand warm and protected without compromising palm dexterity.
Expanded Sock Collection
The award-winning Gordini sock collection features its exclusive SoleKNIT™ dual layer construction and OrbitKNIT™ ribbing technology. SoleKNIT layered technology merges two distinct fiber layers together into a single knit to create a quilted effect, increasing thermal benefits, as well as breathability and moisture transfer. Additionally, all socks feature OrbitKNIT ribbing technology. The cuff or leg of the sock expands to all shapes and sizes from the structural pattern of the knit rather than the sole reliance of elastic yarns. Each Gordini performance sock styles feature a single-seam construction that closes at the toe, preventing hot spots, friction and bunching. Other design features in the collection include padded shin panels, ankle protection, instep compression for increased circulation, bolstered arch support to prevent foot fatigue, secure heel pockets for frictionless fit, and a full terry cushion throughout the sock.
New additions to the Gordini sock collection include: the Notch, a midweight over the calf ski sock; The Pico, an ultralight ski sock with colorful tile graphics; the Junction, Woodstock and Ramble midweight hike crew socks with stripes and mountain scenes. Young skiers gain the Notch Jr and Gap Jr ski socks in mid and heavyweight with bright retrodesigns.
Jordan is a Black bi-racial femme who lives and works in Portland, Maine who uses art to spark conversations around place, existence, and belonging. Her work is heavily influenced by our relationship with the natural world and each other, and they focus on cultivating interactive outdoor exhibitions that encourage people to engage with their surroundings, find a sense of adventure and discover art along the way.
To see New Releases from Gordini, visit www.Gordini.com.
Discover more from The Silver Lining Magazine
Subscribe to get the latest posts sent to your email.
